Episode 57 | Why Not Me? (Billy Price)

In this inspiring episode, hosts Rooster Rossiter and Joe Orth sit down with Billy Price, co-founder of Billy Footwear, to explore resilience, innovation, and community.

Billy shares his life-changing story of a fall that left him a quadriplegic, his early struggles with identity and independence, and how a simple need — putting on his own shoes — led to the creation of a global footwear brand. With humility and grit, Billy explains how universal design transformed Billy Footwear from a side project into a company that empowers thousands, including athletes in the Ainsley’s Angels community.

The conversation touches on mindset shifts (“Why not me?”), the importance of confidence in what you wear, and the power of teamwork—whether in rehab, on the racecourse, or in business. Billy also discusses future plans for expanding the brand and giving back through a philanthropic initiative, Billy Cares.

👉 Tune in for a story of perseverance, purpose, and how a single idea can open doors for countless others.

Use this link to get a 10% off discount on your pair(s) of Billy Footwear: https://billyfootwear.com/?ref=Ainsleys_Angels 

Ainsley's Angels will earn a 10% donation from each shoe purchased made through this link, furthering its efforts to foster and educate more Angel Allies across America. 

Each September, we recognize Suicide Prevention Month as a time to raise awareness, spread hope, and spark meaningful action around one of the most urgent mental health issues of our time. If you or someone you know is struggling please let them know someone is here to help. 988 Suicide and Crisis Lifeline